crocodiles-play-collective

NEW LACOSTE CAMPAIGN

Crocodiles play collective

The crocodile has a unique power: he liberates movement to link all cultures together. He transcends generations, gender, style and borders and weaves unlimited links. He finds harmony in contrasts, he proves how magnificent life is in play and diversity.
A collective spirit that is expressed in this new Lacoste campaign through the iconic polo. Worn by 7 strong characters and their crew, it sketches the richness of a cosmopolitan collective, with each one's own sense of elegance.

The Selection
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In Los Angeles by Melodie McDaniel
A$AP Nast and his crew
Rapper, model, and creative, this crocodile fan wears (literally) the Lacoste values over his heart.
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In Berlin by vitali gelwich
Peggy Gou and her crew
DJ, producer and fashion designer hailing from South Korea and living in Berlin, she fuses respect and creativity.
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in paris by quentin de briey
Louise Bourgoin and her crew
Actress and creative, Louise Bourgoin represents Parisian elegance, in all its splendour.
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in london by elliot james kennedy
Sonny Hall and his crew
Model, poet and Art Director, the authentic British boy embodies elegance and creative sensibility.
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in paris by joshua woods
Mélanie Thierry and the Opera dancers
Actress, muse and model, Mélanie Thierry embodies accomplishment and international French culture.
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In paris by ilyes griyeb
Salif Gueye and his crew
Dancer and influencer, Salif wears the crocodile on his body and carries Lacoste’s values in his heart.
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Polo Shirts for Him

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